Gemini Group

Launching a new star identity

The Gemini Group is propelling itself forward with a new initiative to climb further up the ranks of the UK’s best print companies. Recent changes within the group have strengthened the future position of the company - it looks like the stars are aligning for the group and the future is multi-coloured!

To reflect this confident re-structure from the Gemini Group, a new overarching brand identity has been created by Worthing-based branding agency Warren Creative. Warren Creative was appointed following a 3-way competitive pitch to deliver a new branding structure that provides a solid umbrella identity for the businesses operating within the group.

The inspiration for the new branding came from the positioning statement that Gemini Group offers the entire 360 degree print capability and are aspiring to be one of the major players in the UK, able to deliver exceptional quality printing across the entire gamut of services available across the industry.

The new logo cleverly combines the diverse offerings from the individual businesses within the group whilst referencing balance, colour and harmony as all the businesses come together with a combined first-rate service for their valued customers.

Warren Creative is extending the branding model and new website design across the seven individual companies. Stuart Warren, founder of Warren Creative said: “This is the type of project we relish, creating a progressive brand architecture at a key stage within the life cycle of a business and then working to deliver the creative expression of that brand ensuring longevity, relevance and uniqueness in the market place.”