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	<title>Gemini Group Weblog</title>
	<link>http://www.gemini-group.co.uk/blog</link>
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		<title>LAE &#8211; A Branding Case Study</title>
		<description><![CDATA[Back in October 2011 Gemini Press and Visual Identity were approached with an exciting brief. The project was a new Sixth Form College in East London, sponsored by a group of eight independent schools and is the first Sixth Form College to be set up under the government’s Free Schools Scheme. We were briefed to [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/lae-a-branding-case-study/</link>
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		<title>From the archives&#8230;</title>
		<description><![CDATA[Launched in 1973, Visual Identity have been expanding our skills, portfolio and client base ever since. We are a professional and approachable team who bring a diverse range of creative backgrounds to the company. With a reputation for creating great designs, often within tight budgets, our work benefits from almost 40 years of design and print [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/from-the-archives/</link>
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		<title>The Importance of Photography</title>
		<description><![CDATA[Within marketing, Visual Identity understand that the product or service your company is selling is key. This means any imagery you have to promote it needs to be relevant and professional, showing it off to its highest ability. Different elements such as lighting and positioning are often overlooked when promotional photos are being taken, especially when taken by an amateur photographer. Even something [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/the-importance-of-photography-2/</link>
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		<title>The Importance of Colour within Design</title>
		<description><![CDATA[Here at Visual Identity we believe colour can sway thinking, change actions and cause reactions... Colour is an element that can easily be overlooked by companies when looking at their branding. However, it is not something that should be taken lightly. Colour has emotional connections to the sub-conscious, meaning when your clients see your logo [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/the-importance-of-colour-within-design-2/</link>
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		<title>Visual Identity Wedding Stationery</title>
		<description><![CDATA[As a creative graphic design agency providing both large and small companies with promotional materials and campaigns, it is easy for clients to forget about Visual Identity's stunning and stylish wedding stationery service. A wedding is one of the most important events in a couple's life and the Stationery goes a long way to pulling [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/visual-identity-wedding-stationery-2/</link>
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		<title>An Intro to Social Networking with Visual Identity</title>
		<description><![CDATA[This is an article from a previous edition of our VI magazine on the benefits of Social Networking.   Many of you will already be on Facebook and/or Twitter already, but why not have a look and see how it might be able to help your business... "A social network service is an online service, platform, [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/an-intro-to-social-networking-with-visual-identity-2/</link>
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		<title>Visual Identity Web Design for Brighton College Abu Dhabi</title>
		<description><![CDATA[Brighton College has been a valued client within the Gemini Group for many years, so when Visual Identity discovered they were opening a new school in Abu Dhabi towards the end of 2010, there was an immediate buzz of excitement about the new venture... The school was due to open in September 2011 but a [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/visual-identity-web-design-for-brighton-college-abu-dhabi-2/</link>
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		<title>Minimalism within Design with Visual Identity</title>
		<description><![CDATA[• Minimalism – design or style in which the simplest and fewest elements are used to create the maximum effect. Minimalism, or the idea of ‘less is more’ is a practice that is occasionally, but not often used within design for many commercial businesses.   At a time when many companies are fighting against each other [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/minimalism-within-design-with-visual-identity/</link>
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		<title>Marketing with Visual Identity Graphic Design</title>
		<description><![CDATA[Marketing is such an important issue for all companies in these highly competitive times. The core element of any successful marketing has to be a strong corporate identity to build around. Visual imagery that is both memorable and meaningful to its intended audience will help brand any company in a very favourable light.   But beware! [...]]]></description>
		<link>http://www.gemini-group.co.uk/blog/marketing-with-visual-identity-graphic-design/</link>
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		<title>SEO is it all going to change</title>
		<description><![CDATA[Very interesting article on Search Engine Optimisation &#160;]]></description>
		<link>http://www.gemini-group.co.uk/blog/seo-is-it-all-going-to-change/</link>
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